Lone River Ranch Water

Lone River Ranch Water is a hard seltzer based on the classic West Texas cocktail. And to launch it nationally we tapped into a classic West Texas tradition: Cowboy Poetry. Both romantic and rugged, cowboy poetry perfectly encapsulates the spirit of West Texas. To top it all off we got modern cowboy, musician, and actor Ryan Bingham to help bring our campaign to life.

GCD: Jank Cronk, CW: Joe Hartley, Designer: Michelle Rivera

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Director’s Cut

This was one of those projects where too much incredible footage was left on the cutting room floor. Our amazing director Ryan Booth made his own beautiful cut that I have now co-opted for my own site. And honestly... not showing the product until past the minute and a half mark is a slay.
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