Hotel Indigo

Anomaly was tasked with launching the first ever campaign for the IHG's line of Hotel Indigos.  And thus "The World's Neighborhood Hotel" was born. The campaign highlights the charm of these hotels by juxtaposing the adventure of authentic, neighborhood travel with all the comforts of a boutique hotel. I was told they tested well.

CDs: Chloe Banicevic, Archie Murugaser, CW: Brian Eilbott, Designer: Edriana Tavarez